the French Spot
Google Certificate Project
Project overview
The product
The French Spot is a French patisserie and café located in the heart of the city. The French Spot strives to deliver healthy hand made French delicacies and desserts. They offer a wide range of pricing. Their target customers are students and people who don’t have time to make healthy food in their time schedule.
My Role And Responsibilities
UX designer designing an app for The French Spot from conception to delivery.
Conducting interviews, paper and digital wireframing, low and high fidelity prototyping, conducting usability studies, accounting for accessibility, and iterating on designs.
User Research
I conducted interviews and created empathy maps to understand the users I’m designing for and their needs. A primary user group identified through research was students who don’t have time to cook meals.
This user group confirmed initial assumptions about The French Spot’s customers, but research also revealed that time was not the only factor limiting users from cooking at home/hostels.
Other user problems included interest or challenges that make it difficult to get groceries for cooking or go to restaurants in person.
Design
Paper wireframes
Taking the time to draft iterations of each screen of the app on paper ensured that the elements that made it to digital wireframes would be well-suited to address user pain points. For the home screen, I prioritized a quick and easy ordering process to help users save time.
Digital Wireframes
As the initial design phase continued, I made sure to base screen designs feedback and findings from user research.
Refining the design
High fidelity prototypes and mockups
Mockups
Early designs allowed only visuals and no option to add the product to cart directly from the home page, but after the usability studies I added additional information of the products and made it easier for users to add the products into the cart.
Going Forward
Impact and what I learnt
One quote from feedback:
“the app made it so easy and fun to build my own dish and it also had healthy meal options which I loved. Definitely my go-to app”
While designing The French Spot app, I learned that the first ideas for the app are only the beginning of the process. Usability studies and peer feedback are also equally important.